Larry James Erwin

Larry James Erwin is a Director at Proclivity Media, a predictive behavior targeting company focused on generating advertising revenues for brands and multi-channel retailers. In his role, he leads the Strategic Accounts team and works specifically with fashion and lifestyle brands to increase revenue generation of paid media in display, mobile, tablet, and social channels. Prior to joining Proclivity, Larry worked as an analyst for UBS Investment Bank within the Global Technology, Media and Telecommunications group in New York.

Larry grew up in Tyler, Texas (home of Friday Night Lights football), studied Electrical Engineering and Finance at the University of Texas at Austin, and enjoyed cheering for America's Team (Dallas Cowboys) despite his father's Pittsburgh Steelers affiliations.

At 6am, you can find Larry training with the Crossfit Gotham team, and once a month, he takes pleasure in organizing meetups for NY Tech Ping Pong (a creatively athletic and social organization for the growing, NYC-tech grassroots community).

Larry is also a Mentor-Coach for New York Needs You.